Joico celebrates 50 years of innovation in haircare with a special campaign featuring none other than Kate Hudson—captured beautifully by photographer Heather Hazzan.
Heather brings her signature warmth and clarity to these radiant portraits of Hudson, balancing glamour with ease and authenticity. The images perfectly echo Joico’s message of timeless beauty and bold reinvention.
The campaign not only marks a major milestone for Joico but also showcases Heather’s ability to create imagery that feels both aspirational and grounded. Whether shooting celebrities or personal work, her intuitive approach to storytelling always shines through.
See the full campaign via Joico’s Instagram below, and explore more of Heather Hazzan’s work on her website.
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04/8/2025 | Posted by Eye Forward
Categories: Advertising, Beauty, Heather Hazzan
Tags: Beauty Photography, Celebrity Portraits, Commercial Photography, Eye Forward, Haircare, Heather Hazzan, Joico, Kate Hudson
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