THIS IS SO SO INTERESTING!!!
At the table were creatives and account people from the agency side and a team from the digital end of things. On the phone were teams from the promotional agency, the PR agency and international marketing counterparts. There were a few more voices on the phone. I’m still not clear who they were, perhaps a wrong number, probably not… Today clients have multi-channel marketing plans and multiple agencies to accomplish them…and we all have to play nicely.
I need a photographer who has deep human resources…
I need a photographer who can ask good questions…
I need a photographer who can simplify complexity …
I need a photographer whose producer can, at any given time quantify (in terms of time and money) what the inevitable changes and additions mean…
A photographer who is always thinking of the most efficient way to solve any problem and is able to articulate it from that perspective…
But perhaps most importantly, I need a photographer who can hold the idea that we brought to them – the one the creatives have spent the last few months and weekends developing, presenting, refining, presenting, selling, testing, presenting, resuscitating, presenting, refining and reselling… A photographer who can hold it like a torch, amidst all the chaos and needs, in their unique style; the reason we came to them.
10/4/2012 | Posted by Eye Forward
Categories: Advertising
Tags: http://www.aphotoeditor.com/
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