I know you have always wondered what happens when you let 100 cats loose in an IKEA storeā€¦..

IKEA Wembley Cats from Feh Tarty on Vimeo.

Well the London office of MOTHER an amazing adverting agency wondered and so they created this spot as their first piece of work for their new client IKEA and it is fantastic. I know that I have a bit of a ” cat lover ” reputation but I think most people not just cat lovers will appreciate the originality and genius of this crazy concept. This is adverting at it’s best. A simple idea and so well done! Took some courage too I am sure to talk the client into it and pull it off! To see the behind the scenes look here.



12/12/2013 | Posted by Eye Forward

Categories: Advertising, Motion