In honor of the rain in LA today – watch this beautiful film…

from NOWNESS today:

April’s Savior: The Umbrella
The Cruelest Month’s Ultimate Accessory Gets the Hero Treatment from Stephen Bayley and Tell No One

As May flowers appear closer on the horizon, we cope with April skies by celebrating the wetter month’s undisputed rain-warrior: the umbrella. The iconic accessory is the star of this film by Tell No One, AKA Luke White and Remi Weekes, winners of the Young Directors Award (Video Art Europe) at Cannes 2012. The brolly also forms the focus of design expert and sophisticate Stephen Bayley’s century spanning essay.

The Umbrella by Stephen Bayley

There are parts of southern Italy where they have a splendid tradition of flying monks. St. Joseph, who could hover, was one example. But I have seen in obscure churches dingy images of other monks using umbrellas to assist flight.

In fact, there is a school of thought, unscholarly, but persuasive, that the umbrella’s origin was not as a protection against rain, but as an experimental parachute-like device. Indeed, anybody who has used one in heavy rain knows that, so far from keeping you dry, an umbrella can be used to direct torrents of water onto any part of your body…..

Watch it here



04/15/2013 | Posted by Eye Forward

Categories: Fashion